By setting up a WeChat store, businesses can sell their products directly to Chinese consumers. WeChat for Business is a promotional tool that allows businesses to set up a presence on the WeChat platform. It is available in both Chinese and English, making it accessible to a global audience. WeChat has a 1.24 billion user base and is the largest social media app in China. It is similar to WhatsApp and Facebook Messenger, but it also has a lot of other features that make it unique. WeChat is a social media and messaging app that was developed in China. If you want to leverage WeChat to grow your business in China, here's your guide to getting started. WeChat is now a go-to channel for merchants to promote their brand and sell their products in China. Launched in 2011, it has already grown to over a billion monthly active users, dominating the social media and messaging space in China. There are more than 10,000 advertisers on WeChat advertising platform.WeChat (Weixin in Chinese) is the largest social media app in China. Total accessible WeChat apps increased to 67,000 with daily average increase of 400 mobile apps. WeChat launched advertising platform for public accounts in July 2014, both enterprise and personal public accounts can apply to be a publisher and as long as permitted, publisher can see total number of impressions, clicks and revenue. Its launching of new functions or features often go through a strict internal testing stage before available to public. WeChat is making every step carefully, avoiding to be like another Weibo. Commenting feature is restricted by online censorship capability of public information. On, WeChat official account made close beta test for commenting features. Such step that WeChat made indicated its data is becoming more transparent and its marketing capability is strengthened. Besides, advertisers can place ads on WeChat official accounts which have high activity based on Guangdiantong (an ad platform of Tencent) to improve marketing efficiency. WeChat users can directly know about post views and then distinguish good ones which can increase users’ activity. On 23 July 2014, WeChat official account made new adjustment adding the number of views of article and image as well as the like button at the bottom of the image or the article. The custom menu made it much easier for WeChat users and official accounts to realize interaction. WeChat official service account can access interfaces of voice recognition, QR code, location based service and users’ groups. On, WeChat opened custom menu which turned into a lightweight application. WeChat Community was born for settling such issue while it never became well-known among users and it was easily forgotten. Now, WeChat community is still alive with low activity.Īt the early stage of WeChat official service account, one could publish one post once a month which restricted its marketing capability. WeChat official account can publish posts in its own WeChat Community and users make comment on it, which is similar to how traditional online community works. On, WeChat Community started close beta test on WeChat official accounts and such testing continues. Till now, WeChat official account had made four big steps in 2014 to get closer to its goal. Since 2013, WeChat official account was devoted to exploring more social functions for WeChat users, advertisers and so on. 39% respondents surveyed by GlobalWebIndex used WeChat in August, making WeChat the most popular messaging app in APAC in the third quarter of 2014.
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